Camden Market - OryxAlign

The challenge

2013 marked another major year of diversification for Camden Lock Market. Senior management wanted to evolve the market by embracing new technologies, such as complete public wireless access, PDQs to enable card payments on stalls, as well as improving overall stall management processes. These three major projects required an investigation of the market’s existing technology infrastructure, which revealed that it was too aged and obsolete to support the expansion plans. As a result, OryxAlign was commissioned to undertake a complete refresh and overhaul.

The solution

While Camden Lock Market was already utilising a limited wireless infrastructure on the estate, it simply wasn’t up to the task of delivering the wish-list of objectives that the senior management desired. So OryxAlign proposed a full expansion of the existing high-performance wireless network, along with a WAN connectivity overhaul, and the installation of a new structured cabling infrastructure spanning the entire estate.

The wireless infrastructure consisted of a total of 35 high-performance outdoor, dual-band, wireless access points, strategically distributed across the entire market, and based on the volume of predicted foot-fall. The infrastructure was meshed and fine-tuned to work coherently and across the estate. Taking into consideration the volume of visitors, stall owners and management, OryxAlign designed the multiple SSID infrastructure necessary to secure the networks, and divide the services between the market visitors, the management team, stall operators and the PDQ machine operators.

To complete the picture, OryxAlign also provides 24×7 infrastructure support, monitoring and maintenance, as well as monthly reports to senior management on wireless usage statistics and analytics.

Business benefits & outcomes

A full expansion of the existing high-performance wireless network, WAN connectivity overhaul, and new structured cabling infrastructure spanning the entire estate
A wireless infrastructure consisting of 35 high-performance outdoor, dual-band, wireless access points
Multiple SSID infrastructure to secure the networks and divide services between market visitors, the management team, stall operators and PDQ machine operators
Extensive wireless internet coverage delivering quick and easy access for visitors
Enablement of cashless payment for traders resulting in an increase in revenue and profits
The provision of marketing analytics to help improve marketing strategy
A technology partnership providing unlimited infrastructure support and management