GÜ Puds
GÜ Puds

GÜ Puddings

Gü is an internationally renowned FMCG brand, manufacturing premium quality chilled desserts. Since launching in 2003, Gü have grown dramatically selling their products in leading UK and International retailers, across Asia, Australia, Europe and the US. It is estimated that every 2 seconds, somewhere in the world, a Gü pud is eaten. With mousses, soufflés, chocs, cheesecakes, melting middles, tortes, brownie cakes, nibbles and naughties Gü have created a whole new world of chocolate extremism that’s strictly for adults.




London, France

Client Since


Number of Users


How we helped

The Challenge

The Gü team had expanded so rapidly, they had outgrown their technology investment. They needed a technology partner who could steer them in the right direction and ensure they were maximizing productivity and profitability through the correct technology.

The Solution

In 2007, OryxAlign started the partnership with an engineering consultation to understand all the functions and departments within the business. With Gü being a retail brand with FMCG product, operational and logistical procedures were most important. The technology planning was focused around this to ensure their business processes were aligned.

OryxAlign then designed a technology roadmap for the next 3 years. The network and server infrastructure was refreshed and a managed technology support package was implemented. This provided Gü with a dedicated IT Service Desk, delivering unlimited technical support and providing them with network housekeeping and an administration function. To ensure Gü experience consistent uptime, OryxAlign monitor their UK and France-based IT  systems 24×7 and have a weekly onsite engineering presence in their London office.

Business Benefits

  • Increased business efficiency by implementing a reliable and stable technology platform
  • Improved user productivity as a result of a responsive managed support structure.
  • Improved connectivity and inter-office collaboration.
  • Reduced technology spend through outsourced technology support
  • Over the past 8 years we have provided, and will continue to provide Gü with a stable and dependable technology platform for them to continue achieving exceptional operational and commercial growth.

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"We have been working with Carl and the team for more than 6 years. When we first chose OryxAlign as our support partner we only had 10 users. Now we have 150 and they still maintain the same high standards of customer service and proactive IT support. OryxAlign are an invaluable resource, not just for staff here in the UK but also for our office in France who they support seamlessly."